William McDonough: "Hero for the Planet"

You no doubt will have heard, on numerous occasions, people talking about how "green" can be "good for business". Is it really that obvious though? Would you think of this as a day-to-day reality, or does it seem like hot air and dry theory? What if someone told you that an enormous car factory could be completely overhauled to not only be environmentally sustainable, but far more profitable than it was previously? Possible, surely, but not yet, right?

Well, don't wonder any longer:

Ford is proving that environmentally sound manufacturing processes can, in fact, be profitable.

Ford Rouge Center Landscape Master Plan

Thank this man and his partners, and learn as much as you can, as his unique vision represents the way of the future.